SeO
Search Engine Optimization
Search Engine Optimization is a set of activities and processes aimed on enhancing a website or online material with the objective of boosting the website’s ranking on Google, Yahoo, Bing, and other search engines. The purpose of SEO is to increase unpaid traffic (non-sponsered) by optimizing the position of a given website on the search engine results pages (SERPs) for search terms that are pertinent
1. On-Page SEO
Refer to actions that can be taken directly within the website to optimize it, such as: Content keywords Meta titles and descriptions Header Tags H1, H2, H3… Image ALT Text Within the Page Links Mobile device optimization
2. Off Page SEO
Refers to factors that can influence the position of a website in the search results. These include: Links from external pages to yours Social networks & branding websites Brand name mention Blogs where you post articles
3. Technical SEO
Refers to the processes ensuring a website’s success in meeting the technical barriers imposed by the search engines such as:
- Speed of the website and how well it operates
- Responsiveness of the website on mobile devices
- Website has HTTPS for secure connection
- XML sitemap and structured markups
- Crawling and indexing of the website
4. Local SEO
Refers as well to optimizing localized searches mostly applicable to businesses with a single or more physical address. These consist of:
- Optimization of Google My Business page (GMB)
- Local reference citations by GMB and other relevant directories
- Reviews & Testimonials from customers
What is the role of SEO?
- Grows organic visits
- Gains reputation and trust of the targeted audience
- Less expensive in the long run compared to PPC
- Ensures proper targeting of users
As you design Instagram marketing carousels, I think it would be useful to get SEO presented in a splashy post carousel format.