Social Media Marketing

Social Media Marketing

Social Media Marketing (SMM) makes use of social media platforms like Facebook, Instagram, Twitter, LinkedIn and Tik Tok to market products, services or even a brand. It consists of content development, advertisement publication, and brand audience engagement for the purposes of sales and brand recognition enhancement.

Social Media Marketing
Key Elements of SMM

Key Elements of SMM

  1. Content Creation – Preparing and posting images, videos, stories or articles for every platform separately.
  2. Engagement and Community Building – Followers’ interaction through comments or messages, in addition to other social networks.
  3. Paid Advertising – Advertising to a selected target group e.g. Facebook Ads, Instagram Ads.
  4. Influencer Marketing – Propagating a brand or a product by a celebrity on social media platforms.
  5. Analytics & Performance Tracking – Evaluation of engagement, reach, impressions, and conversion rates.

Benefits of Social Media Marketing

  • Provides the brand with an opportunity to view a wider audience.
  • Fosters trust and relationships with customers.
  • Leads to an increase in site traffic and product sales.
  • Audience feedback comes instantly.
  • Cost effective compared to marketing through other media.
Benefits of Social Media Marketing
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